It’s easy to forget what life was like before the smart phone. When we had to look up directions to a location before we left our house. When we couldn’t look up a business phone number while we were on the road. It’s easy to forget what we did in waiting rooms before we had the entire Internet at our fingertips, every minute of every day.
Since the launch of the iPhone in 2007, life has changed at rapid speed. Before this time, websites were viewed only on actual desktop or laptop computer screens. “Mobile-responsive” wasn’t even a phrase yet. Just about eight years later, Google has now issued a standard of having a mobile-friendly website. The penalty of not meeting this standard is your website being taken out of mobile search results.
The popularity of the smart phone has affected the way websites are made and marketed. 50% of users use a mobile device to browse the Internet. Because of this, SEOs have had to make dramatic changes to the way they approach their work. The focus is no longer just on establishing strong backlinks, having keyword rich Meta Descriptions, and signing up for directories. Now digital marketers have to worry about how the site appears on mobile devices.
SEO strategies are constantly changing and growing with every new algorithm Google releases. Smart phones, and factors that coincide with them, have been a large instigator in many algorithm changes that Google has made. With these constant changes, how do we optimize for mobile?
Here are some things to think about when optimizing your website for mobile devices:
1. Are your Meta Descriptions too long? Since there is limited text that can be viewed in mobile search results, Meta Descriptions should be shortened to cater to mobile browsers. The most important content should go first. This is a huge factor in how people make the decision to look at your website. Give them every reason to click on your link.
2. Local, local, and local. Make sure your website is optimized for local searches. In effort to give people the best experience possible, Google’s algorithms cater to incredibly local search results. They look to see what business is nearest to the location of the user to determine the order of search results.
3. Page speed. This is a huge factor in search rankings. A slow loading page not only turns away users quickly, it also affects how well you will rank in search results. Make sure you utilize tools like Media Queries and image optimizers to lower the size of pictures on your website. Figure out how to give users the best and fastest experience possible when they are viewing your website.
Use these tools to maximize exposure for your business. After all, if the customer doesn’t know you exist, you soon won’t.