From the Desk of Google
The last two months have brought some very interesting changes to the SEO world. For those who understand the back rooms of indexing and SEO, you should know that Google will do whatever it takes to provide relevant and high-quality results to its customers.
In a post on June 2, 2017, Google warned everyone to take time to consider their own Titles and Snippets (Descriptions), consider how they are structured on the pages of their website. Why is this so important and what does this mean.
Sometimes I feel like a broken record. Keywords for SEO, keywords for social media, keywords make the world go round. I’ve talked about the importance of the best keywords in your domain name. In my latest book, I talk about the ten steps that you can do for your own SEO. But each one of those steps is based on the best keywords. Small bit of trivia, the word keyword only gets 22,200 queries a month in google.
So now it is time to talk about keywords in detail, and focus on some tools that every website owner needs to have, because if you know what keywords you are being indexed for, in the search engines, and you know which keywords you want to be indexed for, then you know where to focus your SEO efforts.
All you have to do is open your email - notice how often you are spammed by heaps of companies that want to scare you into thinking ‘your website is doomed’; or saying that ‘you will never see the top of Google without their expert help’.
If you sort through the threats and promises of gold, you can actually see that SEO isn’t really that scary. And even though you probably can’t master all of the SEO tricks on your own, if you understand some basic terms and rules, SEO is not the scary beast the spammers want you to think it is.
Here is your 2016 SEO Guide in 10 easy steps:
Are you getting ready to launch your brand new website or blog? Before you do, remember that Search Engine Optimization (SEO) unavoidably begins with your first site/post and only grows more important from there. This is not going to be a big SEO story, but it is meant to help you understand how you start your own SEO before you ever start your website or blog.
One of the most important, easiest, and overlooked SEO rules is the domain name (URL) that you choose for your business. As you may already know, some of the best Search Engine Optimization points comes from the length of time your domain name has been on the internet. Longevity is so simple - just pick the right domain name the first time and stick with it.
Are the words you choose for your domain name meaningful? What does your URL have to do with your SEO? How do you find the best domain name?